What's our story?

Crocmedia is a multi-platform content and entertainment group of companies with the unique capability to deliver brand stories to national audiences across Australia. Our commitment to create bespoke communications for each specific market sets us apart and is unique in the communications industry.

We are the largest syndicator of sports radio content across Australia.  We broadcast all the action from Australia’s favourite sports with shows including AFL Nation, NAB AFL Trade Radio, Football Nation, NRL Nation, Big Bash Nation, Sportsday, Off The Bench, Reel Adventures, The Driver’s Seat and TV shows including Future Stars, Women’s Footy, Footy SA and Footy WA. We also produce native podcasts including The Sounding Board and Don’t Shoot the Messenger.


The Power of Integration and Attention.

Crocmedia delivers powerfully integrated content for brands that engage audiences on a deeper level when their attention is focused. Our strategy is to leverage the positive affinity that audiences have toward a topic, sporting code, team or talent - Delivering the message when the audience's attention levels are high helps achieve greater cut-through.

Additionally, brand endorsements voiced by Crocmedia talent provide greater commercial outcomes when combined with supporting tactics such as advertising and content. Australia’s biggest names in sport headline our shows including Gerard Whateley, Damian Barrett, Sandy Roberts, Caroline Wilson, Laurie Daley, Archie Thompson, Patrick Dangerfield, Malcolm Blight, Kane Cornes and Daisy Pearce – among many others.

Radio Assets.

A core part of our business is radio, where we draw on a team of expert talent and producers to broadcast hundreds of hours every week.  Our radio footprint delivers to the whole of Australia, providing a simple, turnkey solutions for clients. We can deliver state based solutions as well, with individual programs produced for each state, delivering a parochial and relevant message to each audience. We are in partnership with many radio networks across the country and have the ability to deliver both integrated and commercially led solutions.

1116 SEN, Melbourne’s home of Sport, delivers round the clock coverage and brand exposure to the passionate sports fan, while specialist shows hone in on the passion of the fans; Crocmedia produces up to 5 AFL calls each week on AFL Nation, while other targeted shows are syndicated across Australia, including Sportsday, Sportzone, Off The Bench, live soccer coverage with Football Nation  and new radio programs including Women’s Footy, Big Bash Nation and Reel Adventures featuring AFL superstar Paddy Dangerfield.



TV Assets.

Our TV programs deliver a strong weekly audience and provides integrated opportunities within the program to promote key campaigns & retail messages in a targeted environment. TV programs produced by Crocmedia include Future Stars, Footy SA, Footy WA, Footy Queensland, Off The Bench, Womens Footy and Off The Bit.

We also have a state of the art TV studio which features custom sets, green screens, and dynamic lighting. This asset provides Crocmedia with the opportunity to film high quality content for corporate videos, live streaming, and was the home base for NAB AFL Trade Radio for 2017.



The AFL, NRL, FFA, Cricket, NFL, national race meets - we broadcast all these major sports and have exclusive access to provide the most unique client engagement opportunities available at any desired sporting event.

From major events, corporate suite and stadium experiences, inner sanctum dining experiences, national and international tours, conferences and incentive programs – we specialise in delivering memories that will last a lifetime. BallPark Entertainment is our events and activations arm and specialises in building tailored packages developed specifically for your needs. BallPark Entertainment offers unparalleled options for your experience. Whether it’s integrated into your media package, or a  standalone hospitality requirement, contact the BallPark team today to build your tailored client engagement experience.


Print assets.

Our businesses are complemented by the print assets within the Crocmedia business. frankie press is a publishing company at the forefront of the Australian media landscape. The founding title, frankie magazine, revolutionised magazine culture in Australia when it launched. As a multi-award-winning media company with a global audience both online and offline, frankie press make the kinds of things that elicit squeals of delight and furrowed brows of intrigue from loyal readers. Whether digital or in print, the offerings champion quality design, authentic content and distinctive photography. In 2019, Crocmedia will be adding the AFL Record into the business, with more information on how clients can be involved with this targeted asset to follow.


Our Audience.



Work with us

Crocmedia is a diverse business which celebrates people with experience from all over the media landscape. With offices across Australia, if you’re interested in a career at Crocmedia, or one of our agencies, HR.crocmedia@crocmedia.com with your CV and tell us where you see your career going.